your favorite SEO tool. I sould have to say that mine is the google keyword tool without a doubt. However, I would be interested in seeing what other tools people use in their seo.
Anything Google - place your tool here- is good. Analytics, webmaster tools, keyword, etc. It gives a ton of information if you know what you are looking at and what to do with the information that it gives you. Become a student and it will teach you.
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